A Résumé Can Be a Viable Marketing Tool to Secure an Interview
No one likes writing their résumé. It catalogs and records what we’ve done, how we’ve done it, and what the results were from doing it, not from a purely historical perspective but rather an indicator of what we can bring to a new employer. Sound easy? Not particularly, but it can viewed as the single most important vehicle to securing your next job interview, and as such, a great opportunity for you to sell or market yourself to potential employers. To do this successfully, attention to detail is imperative when drafting and assembling your résumé as well as focusing on writing for your audience and not for yourself.
The first quarter of the first page of your résumé is the most important space in the document. This is the area that attracts the reader’s initial eye contact and interest. An individual will spend 10‐20 seconds reading this section and will eventually make a premature decision as to whether the candidate is worthy of being scheduled for an interview. Therefore, it’s essential to make yourself visible to and win the additional attention from the reader by presenting your most powerful and unique parts while also covering what a recruiter is looking for in a candidate. Make your readers’ eyes stop by giving them something that catches their attention!
Your name is important. Don’t allot the same font size to your name as you do with your contact information. Some writers suggest that this may give a frail or feeble impression to the reader when they are looking for a sharp and powerful presentation of you. Making your name the most visible part of your résumé links your name with all of the accomplishments and achievements that follow.
“LadysMan75 ” is not considered a professional email user name. Use a variation of your full name to display on your résumé such as “Jane.Doe@email.com”. Most email servers provide the ability to have more than one email address. If you lack a professional email address, it would be wise to create one to present to a prospective employer.
Don’t just list your skills; get the reader interested by getting specific. Details ring true. Justify your skills mentioned in your powerful profile by providing specific achievements and elaborating on your skill sets within your Professional Experience or Employment areas. You have already listed your strengths in your profile, now you have to detail what the benefits of those strengths are while aiming to avoid clichés and overused phrases within your descriptions. Recruiters almost always count on candidates putting an enormous spin on their credentials to make themselves look good, so justify all.
Your work experience has to fulfill the expectations of the profile. Review the posted job description that you are applying for, find key qualifications, and then decide which of them most clearly resembles your strongest competencies. Key word use is vital especially when the organization uses talent management software to digitally scan applicant résumés. Using key words can increase the chances of your résumé being assigned the right level of desirability or even come to the attention of the right person.
Market your performance and professional achievements. You don’t have to be in a position of authority to achieve something in the workplace worth being proud of and discussed. This could incorporate an Employee of the Month status, exceeding your performance goals, diffusing an irate customer, saving the company money, or making a tough sale. Your achievements, in conjunction with your employment details, should also fulfill and incorporate the expectations of your profile.
Sell yourself with action words to show just how capable and qualified you are. Stay away from use of passive statements like “responsible for” or “duties included”. Action words can enhance an otherwise bland resume by vibrantly demonstrating your competencies and skill set. Steer clear of overusing these “action” words in your descriptions.
Before submitting your resume, review and make any necessary changes to deal‐breaker elements
such as grammar, spelling, and punctuation consistency. As this is a given to those seeking résumé assistance, it is also one of the most frequent deal breakers when it comes to the applicant’s demonstration of accuracy and attention to detail. Know the difference between “their”, “there”, and “they’re”; add periods to the end of each bullet point or don’t – just make sure it is consistent within the document; ensure tense agreement, and have someone else proofread it before you hit “send”. An extra pair of eyes doesn’t hurt.
Keep in mind that the recruiter is not looking at your resume to hire a professional résumé writer, so the résumé is not going to win you the position of your dreams… you are. Take the time to take active steps in finding the position that you are looking for ‐Network, make some phone calls, research prospective employers, ask questions, volunteer. These activities, along with using your résumé as a marketing tool, will open up new opportunities for you to find a company who will want you for exactly who you are and what you have to offer. Your task is to get out there and find it!